Recently I asked Ross to write out some of those great reminders about his area of expertise. So for all of you who are designing a website now or plan to in the future, please study some of his pointers, which are worded in really concise and descriptive ways so that everyone could benefit from his knowledge. Enjoy!
1. Web designing is as much about function as it is about form. Make sure text is readable, links are clear, buttons look like buttons, and you can tell where you are.
2. The site should look branded to the concept in every way possible. Even without the logo, you should know which site you’re on.
3. Make sure to use web text for all the paragraphs of text.
4. Web design isn’t print design. People need information and guidance as much as they need a cool graphic.
5. Use your homepage wisely. Avoid happy text and use it to send people to all the places on the site a person might want to go.
6. Think about who might be coming to their site and why they would be coming to the site. Think of all the different situations that might bring them, and make sure they can find what they need on the front page. Guide them into the site.